Before sending the photos

Every shoot must be captured directly in RAW format.

Do not shoot in JPEG, HEIC or other compressed formats, unless the team tells you otherwise.

RAW lets us keep the highest possible quality during selection, editing and final delivery to the client.

Before the shoot, check the time, meeting point, client name and session length.

Make sure you have a charged battery, enough storage and your gear ready.

If you have doubts about the location or the instructions received, ask before the shoot.

Before starting, quickly check your camera settings.

Above all, check RAW format, exposure, focus, white balance and free space on the card.

A few seconds of checking can prevent many problems later.

During the shoot, make sure your subjects are always in focus and sharp.

Avoid blurry, out-of-focus photos or ones where the subject is too far away in the frame.

Before changing location or pose, quickly check that at least some shots are actually usable.

Pay attention to the light before shooting.

Whenever possible, avoid situations where the subject is fully backlit, too dark or the sky is completely blown out.

If the location is very bright, look for a better angle, a softer area or a composition that keeps the face readable.

Pay attention to framing.

Avoid heavily tilted photos, random crops, subjects too close to the edges or careless compositions.

Not every shot has to be perfect, but every photo needs a tidy, professional base.

During the shoot, try to create variety.

Alternate vertical and horizontal shots, close-ups, half-body and full-body shots, candid and posed photos, details and views of the location.

This gives us more choice during selection and lets us deliver a more complete gallery to the client.

Don't just take pictures: help the client throughout the experience.

Give simple directions on poses, gaze, hand position and movement.

The client should feel looked after, relaxed and guided, even if they're not used to being photographed.

Stay kind, professional and helpful.

Help the client feel at ease, suggest simple poses, pick beautiful spots in the location and make the experience enjoyable, not just technically correct.

A good experience increases client satisfaction and the chance of a positive review.

During the shoot, do quick checks on the camera display.

Above all check focus, exposure, open eyes, a clearly visible subject, no motion blur and correct framing.

It only takes a few seconds, but it can prevent many problems later.

Take enough photos to have room during selection, but avoid completely random or repetitive shots.

A good variety of usable photos is better than hundreds of nearly identical or technically weak files.

Every shoot can be different.

If there are crowds, wind, low light, rain, delays or issues with the location, try to adapt and still find practical solutions.

If something affected the final result, mention it when you send the material.

For each shoot, send a single link via WeTransfer or a similar service, containing all the material for that session.

Do not send two or more separate links for the same shoot, except in exceptional cases agreed beforehand.

Inside the link, put all the material in a single tidy folder.

Avoid scattered files, confusing folders or material split across several places.

Name the folder using this format:

City_Time_ClientName

Example:

Milan_09-00_Giulio

The time must always be the start time of the shoot.

If you don't know or don't remember the client's name, use only city and time:

Milan_09-00

This lets us recognise every shoot quickly, especially when there are several sessions in the same city on the same day.

Each upload must contain only the photos of one specific shoot.

Do not mix several clients, sessions or shoots in the same link.